What does CRM software actually do?

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When it comes to customer relationship building, no technology is as powerful as Customer Relationship Management (CRM). Some businesses don’t use it however - perhaps believing that it may be too complex for their needs.

For those who want to know more about CRM its capabilities, a demonstration is worthwhile. Here are the most common features of a typical CRM (in this case Microsoft Dynamics CRM), with screenshots for illustration...read our full article in BIT: Business IT.