MomentumPro helps Cetnaj keep track of business

Cetnaj Lighting & Electrical is a 100% Australian owned company and a leader in the electrical wholesale and lighting industry. Established in 1976 with one outlet, Cetnaj has now grown to 30 outlets in 2005 following impressive growth in recent years.  

Employing over 200 people in New South Wales and Queensland, Cetnaj supplies a wide range of electrical equipment to electrical contractors, major industries, builders, government bodies and supply authorities. With over 100,000 products from over 600 manufacturers and importers being sold to wholesale and retail customers, Cetnaj needs a computer system that provides excellent inventory management.

	Operations Manager, Tony Cuffe

According to Tony Cuffe, Operations Manager at Cetnaj, "We've been running MomentumPro for four years now." MomentumPro is an Enterprise Distribution Software solution developed by Brisbane-based Markinson Business Solutions. "The biggest benefit from an inventory point of view is that all stock is trackable, traceable and chargeable," said Cuffe.

MomentumPro contains one of the most comprehensive stock control systems on the market today. Inventory is one of the largest assets on the balance sheet and controlling this asset is vital to the success of any business.

MomentumPro Helps Reduce Inventory Costs

"MomentumPro is a great tool for keeping inventory values down. We have been able to decrease the value of inventory while still keeping our extensive product range, and that's all extra dollars on the bottom line. We have also found stocktakes have improved with MomentumPro," according to Cuffe.

Cetnaj outlet locations

Cetnaj achieved many inventory benefits according to Cuffe. "We have the ability to track specialised products for our customers. We know where our stock is. If a branch needs a product, it can find it in another branch without picking up the phone." MomentumPro has the ability to provide business critical information across many locations.

MomentumPro Helps Deliver on Customer Service

 "We often get a customer who wants a particular item now, end of story. We need to work out where to get it from, how much it will cost and when can we get it," says Cuffe. MomentumPro provides real-time information to users. This allows staff to provide customers with the information they require immediately.

"Our customers work hard to stay on-top and expect solutions. That is the service part of what we do at Cetnaj and is one of the strengths of our company."

"Customer loyalty these days is a scarce commodity. What keeps customers buying from you is how hard or easy it is to do business with you. If doing business with us is a good experience, customers will come back. To make it a good experience, you need a good product in the back office that helps pull the whole thing together. MomentumPro is able to do that for us."

MomentumPro Directly Addresses Electrical Wholesale Pricing Issues for Cetnaj

"The pricing system in MomentumPro is excellent. We can develop trade discounts customer by customer. This allows us to drill down and control the Gross Profit at a customer level. Most systems we've seen only let you control this at a group level. This functionality has definitely improved our Gross Profit overall. MomentumPro also allows you to customise pricing schedules for individual customers ensuring you are flexible in the way you are able to do business."

MomentumPro Provides Immediate Access to Critical Information

"At any point in time we are able to take a snapshot of the business. On our old system it would take two-four weeks before we could get a true snapshot of the business and put a dollar figure on it. With MomentumPro, we can have that information instantly at our fingertips," said Cuffe. MomentumPro contains a tightly integrated suite of financials that give decision makers the information they need instantly to make decisions with confidence.

"We really can have our finger on the pulse of our business. With the figures we get from MomentumPro, we are able to determine which areas we need to improve each month, inventory levels we need, cash flow levels and upcoming expenses. This allows us to closely monitor our cash flow which is the day to day operating fund of any business."

"An easy way to see the benefits of MomentumPro is by turning the system off. Cetnaj has a full contingency plan in place, and we have taken the system down on purpose a few times to see what happens. That is when you really understand the reliability factor involved with the system. If the system is down, you can still do business; it's just very difficult. For one thing, your cash management just stops! MomentumPro is extremely robust."

The Right Tool for the Job

"We feel a computer system is a vital tool that staff use. The system can be the difference between maintaining and losing staff. Staff feel inadequate and frustrated if the system isn't working as it should. You have to keep staff as happy as customers, so the tool needs to work well."

"We short listed two products before deciding on MomentumPro. The two reasons we went with MomentumPro were the professionalism of Markinson Business Solutions and the fact that MomentumPro is built on Progress." Progress Software is a world class relational database engine.

An Investment in MomentumPro Pays Off for Cetnaj

"Computerising your business is a long term investment. We looked at the benefits for our customers, and most importantly, the benefits for our business. For us, the biggest benefits were streamlining business processes, having your finger on the pulse and being able to turn each month around. There is no doubt that we have achieved those benefits in addition to an increase in productivity since operating MomentumPro. Cetnaj uses all the facets of MomentumPro and MomentumPro is a good product for our business. We have a healthy partnership with Markinson Business Solutions that works well for us."