5 CRM Trends to Seize on in 2012


Next year will carry big expectations for Customer Relationship Management systems (CRMs).

Firstly, the businesses who use them will be expecting them to do more (and for less). Secondly, end customers — increasingly aware of what CRM systems are capable of — will be even more insistent that businesses deal with them as they expect.

In short, businesses will be looking to their vendors for help with doing more with CRM, and we expect to see a combination of new and old capabilities receive more attention.

To find out more about the CRM trends CIOs should watch for in 2012 read our full article in the CIO.