Make your Business Mobile


In addition to being great toys, iPads and smartphones are proving themselves game-changers in the business world. Smart companies are using them to run mobile applications on the road – giving instant access to everything from pricelists to managing sales orders. That’s offering front-line staff the power to do business anywhere – whether they’re taking an order or creating a lead.

In the automotive industry, Haigh Australia is one company that’s recently ‘gone mobile.’ As the nation’s biggest accessories supplier, Haigh’s assistant manager Wendy La Macchia says that the company saw mobility as a way to improve the productivity of sales staff while boosting customer service.

“Visiting customers with a chunky laptop and brochures just isn’t the best way to do things,” La Macchia observes. Instead, Haigh has worked with Markinson Business Solutions to bring their ERP to the iPad. Their new iPad application gives Haigh’s staff instant, anytime, anywhere access to the company’s enterprise systems.

“They can now confirm we have a product in stock and make a sale on the spot,” La Macchia says. Sales staff can get instant views of customer accounts and purchase histories. Customers can flip through brochures and product catalogues with sales staff on the iPad’s touchscreen. Staff are able to take notes and quickly update sales orders using a fast-entry screen. By creating invoices on the road, the company saves time by not having to re-enter them at the office.

“The solution has made our processes faster, simpler and more efficient,” says La Macchia.

La Macchia believes the company saw a return on their investment in less than eight weeks, with the application paying for itself through efficiency gains and improved sales.